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In a bid to promote Kashmir saffron, the New York based Consulate General of India in association with Jammu & Kashmir Trade Promotion Organisation (JKTPO) and US-India Strategic Partnership Forum (USISPF) on Thursday organised a virtual conference to promote export of Saffron.
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With an aim to promote Kashmiri saffron in West Asia, the Jammu and Kashmir administration has launched the spice in the UAE market for the first time. The Kashmiri saffron recently received the geographical indication (GI) tag.
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Saffron , we know, is at once synonymous with the valley of Kashmir especially of Pampore area although many areas in and around Pulwama too are growing saffron. The fact of the matter is that the production of saffron grown in Kashmir has declined by as much as 65 percent over the years.